Step-by-Step SOP:
- Patient Discovery - Patients typically discover our services through various marketing channels such as online advertisements (Google, Facebook, etc.), our website, patient referrals, or educational materials like brochures, webinars, and blog content. Each of these channels includes a clear call-to-action (CTA) that directs patients to either an inquiry form or a consultation booking form. The marketing team is responsible for ensuring these materials are accurate, accessible, and regularly monitored for performance.
- Patient Makes Initial Contact - Once patients are interested, they will either submit an inquiry form or directly book a consultation through the website. The inquiry form collects basic contact information and allows patients to ask general questions, while the consultation booking form allows them to choose a preferred date and time for an appointment and may request additional details.